Overview:
As part of my work with ExpressPRO, a business consultancy specializing in UAE company formations, I played a key role in enhancing their digital presence through website management, content creation, and social media strategy. My responsibilities spanned across multiple channels and touchpoints to ensure the brand’s message was consistent, engaging, and informative for potential clients seeking to establish their businesses in the UAE.
Key Responsibilities:
- Client Engagement & Content Strategy: Met regularly with the ExpressPRO team to understand client needs and business goals. From these meetings, I developed targeted content strategies that aligned with their services, values, and client expectations. This involved identifying key business segments, crafting messages that resonated with different audiences, and positioning the company as a trusted advisor in business setup.
- Website Revisions & Optimization: Managed website content updates and revisions to keep the site current and user-friendly. This included working on both design and functionality, ensuring the website was optimized for SEO and seamless user experience. I oversaw the content flow and made revisions that improved site navigation and engagement metrics.
- Content Creation & Blog Management: Authored and curated blog posts that educated prospective clients about the UAE’s business environment, including free zones, mainland businesses, and other related services. These articles not only increased site traffic but helped establish ExpressPRO as a thought leader in the business setup space.
- Social Media Management: Strategized and executed a social media plan that effectively promoted ExpressPRO’s services across platforms such as Facebook, LinkedIn, and Instagram. I created engaging posts, shared valuable content, and monitored analytics to adjust strategies for maximum audience reach and engagement.
- Brand Consistency & Messaging: Ensured that all content—whether written for the website, blogs, or social media—maintained a consistent tone and voice that reflected ExpressPRO’s professional, reliable, and customer-first approach. My work contributed to building a cohesive brand identity across all touchpoints.
Outcome:
The content strategies I implemented helped increase engagement on social media channels, improved website traffic, and enhanced user experience on the website. The blog became a go-to resource for those seeking advice on business setup in the UAE, while the brand’s online presence grew, supporting both local and international clients in their business ventures.
